Social Media Manager Jobs

In today’s digital-first world, social media has become one of the most powerful tools for brand engagement, customer communication, and sales growth. That’s why Social Media Manager jobs are in such high demand, offering creative marketers the chance to shape online conversations, grow brand visibility, and connect businesses with their audiences in real time.

At Stafffinders, we work with leading employers across Glasgow, Edinburgh, and throughout Scotland to match talented social media professionals with exciting sales and marketing opportunities. Whether you’re experienced in digital content, community management, or paid social campaigns, our recruitment team will help you take the next step in your marketing career.

What Does a Social Media Manager Do?

A Social Media Manager plays a vital role in developing and delivering a brand’s online strategy. From crafting engaging posts and managing social communities to running targeted advertising campaigns, this role combines creativity, communication, and analytics to deliver measurable business results.

You’ll act as the voice of the brand, shaping how customers perceive and interact with a business online across platforms such as LinkedIn, Facebook, Instagram, TikTok, and X (Twitter). Typical responsibilities include:

• Managing all social media channels and ensuring a consistent tone of voice across platforms.

• Creating and curating engaging content — from graphics and videos to blogs and posts.

• Monitoring conversations and responding to customers in real time.

• Promoting brand awareness and driving engagement through strategic campaigns.

• Collaborating with internal teams and subject matter experts to develop relevant, audience-focused content.

• Partnering with influencers and managing brand collaborations.

• Analysing campaign performance and using data insights to optimise future strategies.

• Managing paid social advertising campaigns and budgets to maximise ROI.

• Supporting customer service delivery through timely and professional online communication.

• Developing social media calendars and aligning content with wider marketing objectives.

The role is fast-paced, creative, and highly rewarding, ideal for individuals who are passionate about social storytelling and digital innovation.

Skills and Experience for Social Media Manager Jobs

To thrive as a Social Media Manager, you’ll need to blend creativity with analytical thinking. You should understand how to build brand loyalty, create shareable content, and turn social engagement into measurable results.

Essential skills and experience include:

• Proven experience managing business social media accounts or campaigns.

• A strong understanding of major platforms, including LinkedIn, Facebook, Instagram, X (Twitter), and TikTok.

• Excellent copywriting and storytelling skills, with an eye for engaging visuals.

• Knowledge of social media analytics tools such as Meta Business Suite, Hootsuite, or Sprout Social.

• Experience running paid advertising campaigns and tracking performance metrics.

• A customer-first approach, with the ability to handle queries and complaints professionally.

• Creativity and adaptability to keep up with emerging trends and technologies.

• Strong organisational and time management skills, with the ability to manage multiple campaigns simultaneously.

• A collaborative mindset, able to work closely with marketing, PR, and design teams.

A background in marketing, communications, or digital media is often desirable, and additional certifications in social media management or digital marketing can enhance your career prospects.

Career Progression and Opportunities

A career as a Social Media Manager opens up a range of exciting opportunities within digital marketing and communications. With experience and continued professional development, you could progress into senior roles such as:

• Head of Social Media

• Digital Marketing Manager

• Content Strategy Lead

• Brand Communications Manager

• Marketing Director

Your skills will also be highly transferable across industries, from retail, hospitality, and tech to financial services and professional sectors.

Why Choose a Career in Social Media Marketing?

Working in social media marketing allows you to combine creativity with strategy, data, and technology. You’ll have the chance to shape how audiences interact with brands, build communities, and make a tangible impact on business growth.

As a Social Media Manager, you’ll enjoy:

• A varied, fast-paced working environment.

• Opportunities to work with major brands and diverse audiences.

• A balance of creative and analytical responsibilities.

• Competitive salaries and strong progression prospects.

• The flexibility to work in-house, for an agency, or freelance.

It’s an ideal role for communicators who are naturally social, digitally savvy, and eager to make a mark in the ever-evolving world of online marketing.

If you’re ready to elevate your sales and marketing career, explore Social Media Manager jobs with Stafffinders today.