Public Relations Manager Jobs

If you thrive on creativity, communication, and building brand visibility online, Digital PR Manager jobs could be your next big career move. Digital PR professionals are at the forefront of modern marketing, connecting brands with audiences through powerful storytelling, media outreach, and SEO-driven campaigns.

At Stafffinders, we work with leading marketing agencies and in-house teams across Glasgow, Edinburgh, and throughout Scotland, helping skilled PR professionals and digital marketers find their ideal roles. Whether you’re an experienced PR Manager or an ambitious executive ready for the next step, we’ll help you land a position that matches your expertise and aspirations.

What Does a Digital PR Manager Do?

A Digital PR Manager bridges the gap between traditional public relations and digital marketing. You’ll be responsible for developing and executing PR campaigns that build brand awareness, secure high-quality media coverage, and strengthen online visibility through SEO and link-building strategies.

This role demands creativity, excellent communication skills, and an analytical mindset, perfect for someone who enjoys crafting stories that not only engage audiences but also drive measurable business results. Typical responsibilities include:

• Supporting the Digital PR Lead on campaign development and new business proposals.

• Planning and managing PR campaigns from concept to completion.

• Negotiating budgets, timelines, and deliverables for multiple clients.

• Overseeing media promotional activity and expanding media relationships.

• Developing and maintaining a strong network of journalists, editors, and influencers.

• Securing earned media coverage and building backlinks to support SEO performance.

• Collaborating with content marketing and SEO teams to align PR with wider digital strategies.

• Producing high-quality, media-friendly content including press releases, features, and creative campaign materials.

• Analysing campaign data, tracking ROI, and reporting results to clients or senior stakeholders.

• Identifying trends, news hooks, and opportunities for reactive PR outreach.

Digital PR Managers often juggle multiple campaigns at once, so the ability to stay organised, meet deadlines, and adapt to changing priorities is key.

Skills and Experience for Digital PR Manager Jobs

To succeed as a Digital PR Manager, you’ll need a balance of strategic thinking, creativity, and communication expertise. Strong media relationships and a solid understanding of digital marketing are essential for driving visibility and engagement in a competitive online landscape.

Key skills and experience include:

• Proven experience in a PR, communications, or digital marketing role (agency or client-side).

• Excellent writing and storytelling abilities, with a strong news sense.

• A solid understanding of SEO principles and how PR contributes to search performance.

• Strong media relations skills and an established network of journalists and influencers.

• Experience managing multiple campaigns and client accounts simultaneously.

• Proficiency in digital PR tools such as BuzzSumo, Ahrefs, or Google Analytics.

• Confidence in presenting, pitching ideas, and managing budgets.

• Creativity in developing campaigns that generate earned media and backlinks.

• Strong analytical skills with the ability to report on metrics such as reach, engagement, and ROI.

While not essential, experience working in a marketing agency environment can provide a valuable foundation, offering exposure to diverse clients and fast-paced projects.

Career Progression in Digital PR

A Digital PR Manager role offers fantastic career progression opportunities within the broader world of marketing and communications. As you gain experience, you could move into senior leadership or strategy-focused positions such as:

• Head of Digital PR

• Digital Marketing Manager

• SEO & Content Strategy Lead

• Communications Director

• Head of Marketing or Brand

Your expertise in content strategy, media relations, and data-driven marketing will open doors across a wide range of sectors, from finance and technology to retail, travel, and professional services.

Why Choose a Career in Digital PR?

Working in Digital PR gives you the chance to blend creativity with strategy. You’ll tell stories that make headlines, build relationships that elevate brands, and create campaigns that drive measurable results online.

As a Digital PR Manager, you’ll enjoy:

• Working with major brands across diverse industries.

• The opportunity to combine PR, content, and SEO expertise.

• A fast-paced, creative, and collaborative work environment.

• Excellent career development and competitive salaries.

• The satisfaction of seeing your campaigns make real impact.

Ready to elevate your career in sales and marketing? Explore Digital PR Manager jobs with Stafffinders today.