Marketing Manager Jobs

In today’s fast-paced business world, marketing has earned its place in the boardroom, and Marketing Manager jobs ensure it stays there. As organisations across Scotland continue to embrace digital transformation, the demand for skilled Marketing Managers has never been higher. From FinTech and banking to manufacturing, retail, and hospitality, employers are seeking dynamic professionals who can craft powerful strategies that drive growth and shape brand identity.

At Stafffinders, we partner with leading employers across Glasgow, Edinburgh, and throughout Scotland, helping experienced marketing professionals take the next step in their sales and marketing careers. Whether you’re looking for a permanent leadership role or a contract position with the potential for long-term progression, we’ll connect you with opportunities that match your ambitions.

What Does a Marketing Manager Do?

A Marketing Manager is responsible for leading the planning, development, and execution of an organisation’s marketing strategy. The goal? To build brand awareness, attract new customers, and increase revenue through innovative campaigns that deliver measurable results.

From managing digital marketing channels and coordinating promotional campaigns to analysing performance data and leading a team, Marketing Managers oversee every stage of the marketing process.

Key responsibilities typically include:

• Developing and implementing strategic marketing plans to support business objectives.

• Managing brand communication across all channels — including social media, digital advertising, PR, and events.

• Writing marketing briefs and coordinating with external agencies and internal departments.

• Monitoring campaign progress, analysing performance, and providing actionable insights.

• Setting S.M.A.R.T objectives for the marketing team and ensuring targets are met.

• Managing budgets effectively to maximise ROI.

• Identifying trends and opportunities for innovation and growth.

• Overseeing brand consistency across all marketing materials and communications.

• Leading, mentoring, and developing members of the marketing team.

• Representing the marketing function at senior management or board level.

No two days are the same in this role, you’ll balance creativity with strategy, combining hands-on execution with high-level decision-making to ensure every campaign hits its target.

Skills and Experience for Marketing Manager Jobs

To succeed as a Marketing Manager, you’ll need a strong blend of strategic insight, leadership ability, and commercial awareness. This role is ideal for professionals who can think analytically, lead confidently, and inspire creativity in others.

Essential skills and qualifications include:

• A proven track record in marketing management or senior marketing roles.

• A solid understanding of digital marketing channels, including SEO, PPC, email marketing, and social media.

• Experience in brand management, campaign strategy, and market analysis.

• Excellent leadership and team management skills.

• Strong written and verbal communication abilities.

• The ability to analyse data and use insights to inform marketing decisions.

• Excellent time management and the ability to meet tight deadlines.

• A degree in Marketing, Business, or Communications (or equivalent experience).

Many employers also value professional certifications, such as Chartered Institute of Marketing (CIM) qualifications, which can enhance your credibility and career prospects.

Career Progression and Opportunities

A role as a Marketing Manager opens doors to a wealth of senior-level opportunities across sales and marketing. With experience and continued professional development, you could progress into roles such as:

• Head of Marketing

• Marketing Director

• Chief Marketing Officer (CMO)

• Brand Director

• Digital Strategy Lead

You’ll also gain transferable skills that are highly valued across all sectors, including leadership, data analysis, and commercial strategy — making this one of the most versatile and rewarding career paths in business.

Why Choose a Career as a Marketing Manager?

Working as a Marketing Manager offers the perfect blend of creativity, strategy, and leadership. You’ll have the opportunity to shape brand identity, influence business direction, and lead innovative campaigns that make a measurable impact.

In addition to excellent career progression, you’ll enjoy:

• Competitive salaries and benefits.

• Opportunities to work across multiple industries.

• The chance to lead high-performing teams and shape marketing strategy.

• A dynamic, fast-paced environment where no two days are alike.

Marketing Managers typically work 37–40 hours per week, with occasional evening or weekend commitments during campaign launches, events, or project deadlines.

If you’re ready to advance your sales and marketing career, explore Marketing Manager jobs in Scotland with Stafffinders today.