PPC Specialist Jobs

Are you passionate about data-driven marketing and achieving measurable results? PPC Specialist jobs are perfect for analytical thinkers who thrive on optimising digital campaigns and driving business growth through targeted online advertising.

At Stafffinders, we partner with leading employers across Glasgow, Edinburgh, and throughout Scotland to connect talented marketers with outstanding opportunities in the sales and digital marketing sector. Whether you’re an experienced PPC professional or looking to move into a more specialised role, we’ll help you find the perfect position to match your skills and ambitions.

What Does a PPC Specialist Do?

A PPC (Pay-Per-Click) Specialist manages online advertising campaigns designed to attract, engage, and convert customers. Working across platforms such as Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads, PPC Specialists plan and execute paid campaigns that maximise return on investment and support wider marketing goals.

You’ll be responsible for ensuring that every pound of ad spend delivers results, from increasing website traffic and generating leads to driving direct online sales. Day-to-day responsibilities typically include:

• Setting up, managing, and optimising PPC campaigns across multiple platforms.

• Conducting detailed keyword research to identify high-performing terms.

• Writing and testing engaging ad copy to improve click-through and conversion rates.

• Monitoring and adjusting bids, budgets, and targeting to maximise performance.

• Analysing campaign data and preparing regular performance reports.

• Tracking key metrics such as cost-per-click (CPC), conversion rate, and ROI.

• Collaborating with content, SEO, and design teams to ensure cohesive digital marketing strategies.

• Staying up to date with the latest PPC tools, techniques, and industry developments.

• Managing remarketing and display advertising campaigns to re-engage audiences.

• Implementing A/B testing to continually refine ad performance.

This role is ideal for someone who enjoys combining creativity with analytical precision, turning numbers into insights and strategy into action.

Skills and Experience for PPC Specialist Jobs

To excel as a PPC Specialist, you’ll need strong numerical skills, attention to detail, and a solid understanding of digital marketing principles. The best PPC professionals are strategic thinkers who can interpret data, identify trends, and make smart decisions to improve campaign performance.

Key skills and qualifications include:

• Proven experience managing PPC campaigns, ideally across multiple platforms.

• Proficiency in Google Ads, Microsoft Ads, and Google Analytics.

• Strong analytical and reporting skills, with the ability to translate data into actionable insights.

• Experience using bid management tools and marketing automation software.

• Excellent written communication skills for creating high-performing ad copy.

• A keen understanding of SEO, landing page optimisation, and conversion tracking.

• Ability to manage budgets effectively and deliver against performance KPIs.

• Strong organisational skills and the ability to prioritise tasks under pressure.

While a degree in Marketing, Business, or Communications can be advantageous, many PPC Specialists build their careers through hands-on experience. Certifications such as Google Ads Certification, Microsoft Advertising Accreditation, or HubSpot Digital Marketing Certification can greatly enhance your employability.

Career Progression and Opportunities

A career as a PPC Specialist offers plenty of room for growth within the digital marketing industry. With experience, you can progress into senior or strategic roles such as:

• Senior PPC Manager

• Digital Marketing Manager

• Performance Marketing Lead

• Head of Paid Media

• Digital Strategy Consultant

You’ll also develop highly transferable skills in analytics, communication, and campaign management that are valuable across all marketing disciplines.

Why Choose a Career as a PPC Specialist?

Working as a PPC Specialist offers a unique opportunity to make a measurable impact on a company’s success. Every campaign you manage provides real-time results and valuable insights, allowing you to see the direct effect of your work.

You’ll enjoy:

• A fast-paced, data-driven working environment.

• Exposure to a range of digital platforms and industries.

• Opportunities to work with innovative tools and technologies.

• Excellent career progression in digital marketing.

• Competitive salaries and flexible working options.

PPC roles can be agency-based or in-house, offering flexibility to suit your working style and career goals.

If you’re ready to advance your sales and marketing career, explore PPC Specialist jobs with Stafffinders today.