Email Marketing Manager Jobs

Are you a data-driven marketer with a creative flair for engaging audiences? Email Marketing Manager jobs offer the perfect blend of strategy, analytics, and creativity, helping brands build lasting customer relationships through powerful email campaigns. As one of the fastest-growing areas in digital marketing, this role is ideal for professionals who enjoy crafting targeted messages that convert leads into loyal customers.

At Stafffinders, we work with leading employers across Glasgow, Edinburgh, and throughout Scotland, connecting talented marketing professionals with permanent and contract roles in the ever-evolving world of sales and digital marketing.

What Does an Email Marketing Manager Do?

An Email Marketing Manager is responsible for planning, executing, and refining email marketing campaigns that support a company’s wider marketing strategy. This involves designing engaging newsletters, managing subscriber lists, monitoring campaign performance, and using data insights to improve results over time.

You’ll collaborate closely with marketing, design, and content teams to ensure email campaigns reflect brand tone, messaging, and objectives, while achieving measurable business goals. Typical day-to-day responsibilities include:

• Developing and managing end-to-end email marketing campaigns.

• Segmenting audience lists to deliver personalised and targeted communications.

• Creating compelling subject lines, content, and visuals to maximise engagement.

• Monitoring campaign performance using analytics tools and A/B testing.

• Reporting on KPIs such as open rates, click-throughs, conversions, and ROI.

• Managing automation workflows and customer journey mapping.

• Collaborating with wider marketing and sales teams to align campaigns with company goals.

• Ensuring compliance with GDPR and other data protection regulations.

• Managing relationships with external email marketing vendors or platforms.

• Continuously testing and optimising strategies for improved engagement and retention.

In this role, you’ll be at the forefront of customer communication, helping brands maintain meaningful relationships and deliver tailored content that drives measurable success.

Skills and Experience for Email Marketing Manager Jobs

To succeed as an Email Marketing Manager, you’ll need to balance creativity with analytical thinking and technical expertise. The most successful professionals are both strategic and detail-oriented, using insight-driven decisions to deliver campaigns that truly resonate.

Key skills and qualifications include:

• A degree in Marketing, Communications, Business, or a related field.

• Proven experience in email marketing or digital marketing roles.

• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Klaviyo, or Salesforce Marketing Cloud.

• Strong analytical skills with experience using campaign reporting and data visualisation tools.

• Excellent written communication and copywriting abilities.

• A solid understanding of CRM systems, marketing automation, and customer segmentation.

• Working knowledge of HTML/CSS for basic email template editing.

• Awareness of GDPR and best practices for data privacy and compliance.

• Exceptional organisational skills and attention to detail.

Certifications in digital marketing or email-specific tools, such as Google Digital Garage or HubSpot Academy, can further enhance your employability and demonstrate your expertise.

Career Path and Progression

A career as an Email Marketing Manager opens doors to a wide range of digital marketing roles. With experience, you can progress into senior or strategic positions such as:

• Head of CRM or Lifecycle Marketing

• Digital Marketing Manager

• Marketing Automation Specialist

• Head of Marketing or Marketing Director

The transferable skills gained, including campaign management, analytics, and customer engagement, are highly sought after across all areas of sales and marketing.

Why Choose a Career in Email Marketing?

Email remains one of the most effective marketing channels for ROI, engagement, and retention. As an Email Marketing Manager, you’ll be part of a dynamic digital team where creativity meets data science, helping businesses reach the right people at the right time with the right message. You’ll enjoy:

• A creative yet analytical role that delivers measurable impact.

• Opportunities to work across industries including e-commerce, technology, property, and finance.

• A rewarding career path with growing demand across the UK.

• Competitive salaries and flexible working options.

If you’re ready to take the next step in your sales and marketing career, explore Email Marketing Manager jobs with Stafffinders today.