Digital Marketing Assistants are responsible for assisting in all areas of a marketing strategy from the development of different elements to their implementation. In Digital Marketing Assistant Jobs the individual needs to roll their sleeves up and be prepared to get involved in anything from keyword research to organising the distribution of SEO enhanced press release material.

Duties and responsibilities - Digital Marketing Assistant

Your responsibilities will include:

  • Develop and manage the company website liaising with external agencies and local administrators.

  • Monitor all online content ensuring the copy and content is accurate and positioned correctly.

  • Track, analysis and regular reporting of web traffic flow and other key performance indicators.

  • Continuously monitor and improve SEO of the company website

  • Assist in the management of multiple social media platforms

  • Monitor competitor activity and identify new trends within digital marketing

  • Provide campaign support to exhibitions.

Skills required:

  • Digital marketing experience specifically within search engine optimisation and website.

  • Any email marketing or vlogging experience would also be beneficial.

  • Outstanding communication skills, both written and verbal

  • Attention to detail and experience working to tight deadlines

  • Ability to multi-task under pressure

  • Excellent communication skills, both written and verbal

  • Experience with building an online brand using social media channels, including current key trends and influencers

  • Excellent knowledge of social media channel and management platforms - WordPress, Sharepoint etc

  • SEO & google analytics experience would be advantageous

  • And Video production and editing skills are a plus

Digital Marketing Assistants - expected salary

An undergraduate degree in marketing (or a professional marketing qualification) may also be expected and digital marketing roles often expect experience of between one and three years in digital communications and marketing. As at 2020 the earning potential for a Digital Marketing Assistant in Scotland is between £20,000 to £23,000, though this depends on employing organisation and location.

Contact the Sales and Marketing Division Team

Email the Sales and Marketing Division at

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