Technology has rapidly advanced in the 21st century. The explosion of the Internet, and the increased reliance upon digital applications, has changed the way we search and apply for jobs. The competitive nature of the job market, however, has remained consistent. So, what’s the best way to find your ideal job? Can the internet assist you? The answer is yes. It absolutely can.
Create and promote your personal brand
Social media allows applicants to portray their own identities, interests and character. The average CV-skimming process has been estimated at around 10 seconds. As such, utilising different social media platforms can assist in establishing yourself as a unique brand- which can be an effective way to catch the eye of employers. Just like promoting any other product or service, a consistent, appealing, and appropriate message about yourself should be delivered across all social media platforms.
Take LinkedIn, for example. LinkedIn is king in the world of online, professional recruitment. Beyond the obvious job search function, LinkedIn allows you to directly build and establish your own personal brand. For example, once your online profile is tailored, reaching out to key opinion leaders in your field of interest to seek career advice is a very attainable first step. Building professional connections, gaining advice and selling your key strengths and interests all go hand in hand with job hunting. So, if you haven’t already, make sure you establish an effective LinkedIn profile.
Other platforms such as Twitter and Instagram can also be powerful tools for many freelancers - if properly deployed. For instance, Instagram has been a favourite of photographers and videographers because of its ability to display and curate different media content. On the other hand, Twitter is often used by bloggers and writers in their attempt to find and direct traffic to their content.
Connect with professional communities
Ever heard the term ‘It’s not what you know, but who you know?’.
Well, to some extent, it’s true. Despite the rise of social media, the power of interpersonal bonds remains as strong as ever. Even though online recruitment is becoming more prevalent, the most reliable and effective way to hire new employees is still through referral, especially internal referral. So, the key is to step out of your comfort zone. Get yourself out there. Introduce yourself, let the people in the industry know what you want and, more importantly, what you can offer them.
By using the internet and social media platforms effectively, you’ll be able to source networking events. This will allow you to join local industry communities, groups, meet-ups, seminars, and workshops in your field of interest. Most people in these contexts are open to helping you or, at least, are willing to point you in the right direction. Think about how you feel after you give somebody directions on the street. It feels good, right?
Focus on the hiring manager’s need to find the right person
There exists a misconception that you should focus on your need to find a job. However, the right mindset should place emphasis on the hiring manager’s need to find the right person. Nowadays, most hiring managers post job descriptions online, customising them to suit their screening process. This presents two main benefits. Number one- you can decide whether the position will suit you, without having to attend interviews. Number two- if the job does appeal to you, you’re fully aware of the characteristics and skills the hiring manager is looking for. Don’t just talk about how you like the job or why this job is for you; instead, talk about what you can bring to the company, emphasising your key skills and abilities.