Market Researcher Jobs

If you’re analytical, curious, and enjoy uncovering insights that drive business success, Market Researcher jobs could offer the perfect career path within Scotland’s vibrant sales and marketing sector. Market Researchers play a key role in helping organisations understand their customers, identify market trends, and make data-driven decisions that shape products, campaigns, and strategies.

We partner with respected employers, matching talented research professionals and ambitious graduates with rewarding opportunities in market analysis, data insights, and consumer behaviour. Whether you’re experienced in research or looking to break into this dynamic field, we’ll help you find a role that fits your skills and career ambitions.

What Does a Market Researcher Do?

A Market Researcher gathers, analyses, and interprets information to help businesses understand their markets and make informed commercial decisions. The role combines creativity and strategy, blending numbers with narratives to tell compelling stories about consumer preferences, competitive landscapes, and emerging opportunities. Typical responsibilities of a Market Researcher include:

• Designing and conducting qualitative and quantitative research projects.

• Analysing survey data, focus group results, and consumer feedback.

• Preparing reports and visual presentations to communicate insights.

• Monitoring industry trends and competitor activity.

• Supporting product development, pricing, and marketing decisions.

• Managing databases and research tools to ensure data accuracy.

• Collaborating with marketing, sales, and product teams to translate insights into action.

Market Researchers are the bridge between data and decision-making, helping organisations stay competitive and connected to their audiences in fast-changing markets.

Skills and Qualities for Market Researcher Jobs

To thrive as a Market Researcher, you’ll need a mix of analytical thinking, communication skills, and commercial awareness. Employers seek professionals who can interpret complex data and turn it into clear, actionable insights that support business growth.

Key skills and qualities include:

• Strong analytical and numerical ability.

• Experience with data collection and statistical software (e.g. SPSS, Excel, Power BI).

• Excellent written and verbal communication skills.

• Creativity in research design and problem-solving.

• Attention to detail and accuracy in data analysis.

• Ability to manage multiple projects and deadlines.

• Curiosity and an interest in consumer behaviour and market dynamics.

Many employers welcome candidates with degrees in marketing, business, economics, or social sciences, though transferable analytical skills from other fields are also highly valued.

Training and Career Progression

A career in market research offers excellent opportunities for progression within the wider sales and marketing industry. Many professionals begin in entry-level research or data analysis roles before advancing into specialist or managerial positions.

Potential career paths include:

• Senior Market Research Executive

• Insights Analyst or Data Analyst

• Marketing Strategist

• Research Manager or Head of Insights

• Marketing or Brand Manager

Continuous learning is key in this field, with training in data analytics, digital marketing, or consumer psychology helping you stay ahead as research methods evolve and technology advances.

Turn your curiosity into a career, explore Market Researcher jobs with Stafffinders today and help shape the strategies that drive business success.