Market Assistant Jobs

If you’re creative, organised, and passionate about brand storytelling, Marketing Assistant jobs offer an exciting way to begin or grow your career in Scotland’s fast-paced sales and marketing sector. Marketing Assistants play a key role in supporting campaigns, analysing market activity, and helping businesses connect with their customers through engaging communications and effective strategies.

We work with a wide network of respected employers, helping talented individuals find marketing opportunities that align with their skills and ambitions. Whether you’re a recent graduate eager to enter the marketing world or an experienced professional looking to advance, our consultants can help you secure a role that fits your goals.

What Does a Marketing Assistant Do?

A Marketing Assistant supports the wider marketing and sales team by coordinating promotional activities, managing content, and analysing data to measure campaign success. It’s a role that offers variety, creativity, and the chance to contribute to exciting projects that shape a company’s public image. Typical responsibilities of a Marketing Assistant include:

• Assisting in the planning and execution of marketing campaigns.

• Creating and scheduling content for websites, social media, and email marketing.

• Conducting market research to identify trends and customer preferences.

• Supporting events, product launches, and promotional activities.

• Preparing reports and tracking campaign performance metrics.

• Liaising with designers, copywriters, and external agencies.

• Managing administrative tasks such as updating databases and marketing materials.

Marketing Assistants are often the link between creative ideas and practical delivery, helping teams ensure that every campaign runs smoothly and achieves measurable results.

Skills and Qualities for Marketing Assistant Jobs

To succeed as a Marketing Assistant, you’ll need a balance of creativity, communication skills, and commercial awareness. Employers look for individuals who can manage multiple tasks, think strategically, and bring fresh ideas to marketing projects.

Key skills and qualities include:

• Excellent written and verbal communication skills.

• Strong organisational skills and attention to detail.

• Creativity and a flair for engaging content creation.

• Confidence with social media management and digital marketing tools.

• Basic understanding of analytics platforms and reporting.

• Teamwork and the ability to work collaboratively with colleagues and clients.

• A proactive attitude and willingness to learn new skills.

A degree or qualification in marketing, communications, business, or media can be beneficial, but many employers welcome candidates who demonstrate enthusiasm, initiative, and a genuine interest in marketing.

Training and Career Progression

A Marketing Assistant role provides an excellent foundation for a long-term career in marketing, advertising, or communications. Many professionals start in assistant or coordinator roles before progressing into more senior positions such as:

• Marketing Executive

• Digital Marketing Specialist

• Brand Executive

• Content Marketing Manager

• Marketing or Communications Manager

With experience and additional training in areas such as digital marketing, SEO, or data analytics, you can open doors to a variety of specialist roles across Scotland’s thriving marketing industry.

Start your marketing journey today, explore Marketing Assistant jobs with Stafffinders and take the next step towards a rewarding and creative career.