The Power of Networking: More Than Who You Know

We’ve all heard the saying it’s not what you know, it’s who you know.  

However, networking is more than just a buzzword. But for many people, the word “networking” conjures up images of awkward events, business cards being exchanged, or rushed LinkedIn connection requests. But true networking is much more than that. It’s about building genuine, long-term relationships that can open doors, create opportunities, and change the trajectory of careers. 

At Stafffinders, we see networking in action every day. Candidates land jobs not just because of their CVs, but because someone they once worked with put in a good word. Employers discover new talent through professional introductions rather than formal advertising. And entire industries move forward thanks to the exchange of ideas at conferences, forums, and online spaces.

Why Networking Still Matters in 2025 

In a world dominated by digital platforms, it might seem like algorithms should be doing all the work. After all, jobs are advertised online, applications are automated, and AI is screening CVs. But here’s the reality: people still hire people, and people still trust personal recommendations above all else. 

A strong network can mean hearing about roles before they’re advertised. It can mean a friendly introduction to a decision-maker, rather than sending a CV into the unknown. It can also mean having a sounding board when you’re considering a career change or exploring new opportunities. 

Networking doesn’t replace skills and experience, but it amplifies them. 

Stories That Show the Power of Networking 

We’ve seen countless examples of networking changing lives. One candidate, struggling to break into a competitive industry, attended a professional meet-up where they made a single meaningful connection. That contact introduced them to a hiring manager, and within weeks, they’d landed a role they’d been chasing for months. 

Another candidate built a habit of sharing industry insights on LinkedIn. They weren’t looking for a new role at the time, but when the right opportunity came up, they were already on a recruiter’s radar because of their visible, authentic presence online. 

These stories highlight the truth: networking doesn’t have to be about chasing jobs. It’s about staying visible, building credibility, and being remembered when opportunities arise. 

How to Network Authentically 

One of the biggest misconceptions is that networking is about asking for favours. In reality, it works best when you flip the script and think about what you can offer. Share advice, celebrate others’ successes, and introduce people who might benefit from knowing each other. 

For in-person networking: 

• Go in with the goal of having two or three meaningful conversations, not collecting a pile of business cards. 

• Follow up afterwards with a short message to thank someone for their time. 

• Be curious – ask about the other person’s experiences rather than focusing only on your own. 

  
  

For online networking: 

• Engage consistently with your network’s content, not just when you’re job-hunting. 

• Share your own thoughts, whether that’s an article, an observation, or a professional milestone. 

• Join groups and discussions where your expertise can add value. 

  
  

Networking as a Recruiter’s Superpower 

For recruiters, networking is at the heart of everything. The stronger our networks, the more effectively we can connect the right people with the right opportunities. It’s not just about filling current vacancies – it’s about nurturing relationships that may bear fruit months or even years down the line. 

That’s why we encourage candidates and employers alike to see networking as a long-term investment. The best time to build your network isn’t when you’re desperate for a job – it’s every step along the way. 

So, the old saying “it’s not what you know, it’s who you know” doesn’t quite hit the mark. In reality, it’s both. Skills, experience, and knowledge are essential – but connections are what help you showcase them. 

Networking isn’t about working the room or gaming LinkedIn. It’s about being genuine, building trust, and staying engaged. Do that consistently, and opportunities will follow. 

Start your network by connecting with one of our expert recruiters today.