SEO Manager Jobs
If you have a strategic mindset and a passion for driving online growth, SEO Manager jobs offer a rewarding and influential career within Scotland’s thriving sales and marketing industry. These roles are ideal for analytical, creative professionals who thrive on improving website visibility, increasing organic traffic, and delivering measurable results for businesses in today’s digital landscape.
At Stafffinders, we work with leading marketing agencies, e-commerce companies, and in-house digital teams to connect talented SEO specialists with opportunities that suit their experience and career ambitions. Whether you’re an established SEO Manager or looking to take the next step in your digital marketing career, we can help you find the right role to match your expertise.
What Does an SEO Manager Do?
An SEO Manager plays a key role in shaping a company’s online presence and ensuring its websites achieve strong search engine rankings. They combine technical knowledge with marketing strategy to enhance visibility, attract targeted audiences, and drive sustainable business growth. Typical responsibilities of an SEO Manager include:
Developing and executing SEO strategies to improve organic performance.
Conducting keyword research and competitor analysis.
Overseeing on-page optimisation, including metadata, site structure, and internal linking.
Managing off-page SEO through link-building and outreach campaigns.
Collaborating with content creators to produce SEO-friendly copy.
Monitoring performance using tools such as Google Analytics, Search Console, and SEMrush.
Reporting on traffic trends, rankings, and ROI to key stakeholders.
SEO Managers work closely with content, design, and development teams to ensure all aspects of a website support organic growth, combining technical SEO expertise with a strong understanding of marketing objectives.
Skills and Qualities for SEO Manager Jobs
To succeed as an SEO Manager, you’ll need a blend of analytical thinking, marketing insight, and communication skills. Employers value professionals who stay ahead of algorithm updates, understand user intent, and can translate data into actionable marketing strategies.
Key skills and qualities include:
In-depth understanding of search engine algorithms and ranking factors.
Strong analytical and reporting skills.
Proficiency in SEO tools such as Ahrefs, Moz, and Google Data Studio.
Experience with content optimisation and technical SEO.
Excellent written and verbal communication abilities.
A data-driven mindset with creative problem-solving skills.
Ability to manage multiple projects and meet deadlines.
Understanding of wider digital marketing channels such as PPC, social media, and CRO.
While many SEO Managers come from digital marketing or content backgrounds, employers also welcome candidates with strong technical knowledge and a proven track record in website performance improvement.
Training and Career Progression
A career in SEO management offers excellent long-term opportunities within Scotland’s growing sales and digital marketing sectors. With experience, you could progress into senior positions such as:
Head of SEO
Digital Marketing Manager
SEO Director
Head of Growth Marketing
Digital Strategy Consultant
As SEO continues to evolve alongside AI, content automation, and voice search, staying up to date with the latest trends and Google algorithm changes is key to career advancement. Many employers also support professional development through certifications in analytics, digital strategy, or advanced SEO practices.
Ready to lead digital growth? Discover SEO Manager jobs in Scotland with Stafffinders today.