Content Marketing Executive
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Are you a creative communicator with a passion for digital storytelling and content strategy? Content Marketing Executive jobs offer a dynamic and fast-paced career in which no two days are the same. From crafting engaging campaigns to managing social media channels, this role plays a key part in building brand presence across multiple digital platforms.
At Stafffinders, we partner with innovative companies across Glasgow, Edinburgh, and throughout Scotland to place skilled marketing professionals in exciting permanent and contract roles. Whether you’re an experienced content marketer or an ambitious graduate ready to make your mark, we’ll help you find the perfect opportunity to thrive in the property, surveying, or corporate marketing sectors.
What Does a Content Marketing Executive Do?
A Content Marketing Executive is responsible for developing, managing, and optimising digital content strategies that engage audiences and drive brand awareness. Working closely with marketing managers, designers, and copywriters, you’ll help shape the voice and online presence of the company, from websites and blogs to social media and PR. Typical day-to-day duties include:
Developing and implementing a content marketing strategy that aligns with business goals.
Writing, editing, and optimising content for web, email, and social media.
Building and maintaining strong relationships with journalists, media outlets, and stakeholders.
Creating compelling copy for websites, newsletters, and campaign collateral.
Managing multi-channel marketing campaigns across social media and digital platforms.
Repurposing and refreshing existing business content for online audiences.
Monitoring online mentions and responding in real time to engagement opportunities.
Overseeing press releases and supporting PR initiatives.
Collaborating on the design and production of digital marketing materials.
Maintaining consistent brand messaging and tone across all channels.
Analysing content performance and reporting on key engagement metrics.
This varied and fast-moving role requires both creative flair and strategic thinking, perfect for someone who enjoys writing, digital marketing, and seeing tangible results from their work.
Skills and Experience for Content Marketing Executive Jobs
To succeed in a Content Marketing Executive role, candidates should be creative, analytical, and organised, with a strong understanding of digital marketing principles.
Key skills and qualifications include:
A degree in Marketing, Communications, Journalism, or Business, or equivalent experience.
Proven experience in content creation, digital marketing, or social media management.
Exceptional writing, editing, and proofreading skills.
Knowledge of SEO best practices and experience using tools like Google Analytics.
Proficiency in content management systems (CMS) such as WordPress.
Strong interpersonal skills and the ability to collaborate effectively across teams.
An eye for design and familiarity with creative tools like Canva or Adobe Creative Suite.
The ability to manage multiple projects and deadlines in a fast-paced environment.
Content Marketing Executives are expected to demonstrate initiative, adaptability, and the confidence to work both independently and as part of a wider marketing function.
Working Hours and Career Progression
Content Marketing Executives typically work between 38 and 42 hours per week, though flexibility may be required during campaign launches or client projects. Hybrid and remote opportunities are also common within digital marketing roles.
With experience, you can progress into positions such as:
Senior Content Marketing Executive
Digital Marketing Manager
Marketing Communications Manager
Head of Marketing or Brand Strategy
Specialising in areas like SEO, content strategy, or PR can also open doors to higher-level roles within both in-house teams and marketing agencies.
If you’re ready to take the next step in your marketing career, explore Content Marketing Executive jobs with Stafffinders today.