top of page
stafffinders_logo_White-TBG_tight.png

Hotel Marketing Manager Jobs

Illustration hands chopping vegetables on a cutting board with a knife, surrounded by a pepper, broccoli, and other kitchen items, with yellow accents on the knife handles.
Illustration hands chopping vegetables on a cutting board with a knife, surrounded by a pepper, broccoli, and other kitchen items, with yellow accents on the knife handles.

If you’re a creative thinker with a passion for hospitality and brand storytelling, Hotel Marketing Manager jobs offer an exciting and dynamic career path within Scotland’s thriving hospitality and catering industry. At Stafffinders, we connect talented marketing professionals and driven hospitality leaders with reputable hotel groups and boutique venues across Glasgow, Edinburgh, and throughout Scotland, helping you find a role that perfectly matches your experience, skills, and ambitions.


Hotel Marketing Managers play a vital role in driving guest engagement, increasing bookings, and strengthening a hotel’s reputation. From shaping marketing strategies and managing digital campaigns to creating memorable brand experiences, they ensure every message reflects the quality and hospitality the establishment offers. These roles are essential in Scotland’s tourism and hospitality sector, where creativity, innovation, and communication are key to success.


What Does a Hotel Marketing Manager Do?

A Hotel Marketing Manager is responsible for planning and executing marketing initiatives that attract new guests and retain loyal customers. They combine creative vision with commercial awareness to promote the hotel across online and offline channels, ensuring consistent brand messaging and measurable business results.

Typical responsibilities of a Hotel Marketing Manager include:

  • Developing and implementing marketing strategies to increase bookings and brand awareness.

  • Managing digital marketing campaigns across social media, email, and paid advertising platforms.

  • Creating engaging content for websites, blogs, newsletters, and promotional materials.

  • Overseeing the hotel’s online presence, including SEO, PPC, and reputation management.

  • Coordinating with external agencies, designers, and photographers for promotional campaigns.

  • Monitoring campaign performance and analysing data to inform future marketing decisions.

  • Managing public relations efforts, partnerships, and media opportunities.

  • Collaborating closely with Sales, Events, and Operations teams to align marketing activity with business goals.

Hotel Marketing Managers are often at the heart of a hotel’s growth strategy, working alongside General Managers, Revenue Managers, and Sales Teams to ensure every campaign supports occupancy targets and enhances the guest experience.


Skills and Qualities for Hotel Marketing Manager Jobs

To excel as a Hotel Marketing Manager, you’ll need a mix of strategic thinking, creativity, and analytical ability. Employers look for professionals who can balance innovative ideas with data-driven results and who have a strong understanding of the hospitality industry’s unique customer base.

Key skills and qualities include:

  • Excellent communication and copywriting skills.

  • Strong knowledge of digital marketing, SEO, and social media management.

  • Creative flair with a keen eye for branding and design.

  • Data analysis and reporting skills to measure marketing success.

  • Ability to lead campaigns from concept to completion.

  • Collaboration and interpersonal skills for cross-departmental teamwork.

  • Experience using marketing tools such as Google Analytics, Meta Ads, or CRM systems.

  • A passion for hospitality, tourism, and customer engagement.

Employers often seek candidates with prior experience in hospitality marketing, digital marketing, or hotel management, along with qualifications in Marketing, Communications, or Business Management.


Training and Career Progression

Hotel Marketing Manager roles in Scotland offer excellent opportunities for professional development and advancement within the wider hospitality and tourism industry. Many employers support ongoing training in digital marketing, analytics, or leadership development, allowing you to stay ahead in a competitive market.

With experience, you could progress into senior positions such as:

  • Group Marketing Manager

  • Head of Marketing or Communications

  • Director of Sales and Marketing

  • Brand Manager for a hotel group or hospitality chain

There are also opportunities to transition into consultancy, event marketing, or revenue management, expanding your career across multiple areas of hospitality.


Bring your creativity and commercial insight to Scotland’s booming hospitality industry, explore Hotel Marketing Manager jobs with Stafffinders today.

bottom of page