Media Planner Jobs

Are you passionate about connecting brands with their audiences through smart, strategic advertising? Media Planner jobs offer an exciting opportunity to combine creativity with data-driven decision-making, helping businesses achieve maximum impact across digital, print, broadcast, and social media platforms.

At Stafffinders, we partner with top media agencies, marketing firms, and in-house brand teams across the UK to recruit skilled Media Planners who can deliver effective, results-driven campaigns. Whether you’re an experienced planner or an ambitious marketing professional looking to step up, we can help you find a role that matches your skills and career aspirations.

What Does a Media Planner Do?

A Media Planner plays a vital role in shaping how brands communicate with their target audiences. They are responsible for analysing data, understanding consumer behaviour, and selecting the most effective media channels,such as social media, websites, print, TV, and radio, to deliver powerful advertising campaigns.

By combining analytical insight with creative strategy, Media Planners ensure that every advertising pound is spent wisely, achieving strong engagement and measurable results for their clients. Key responsibilities include:

• Collaborating with clients and account teams to understand business goals and marketing objectives

• Developing media strategies that align with campaign goals and audience behaviours

• Liaising with creative agencies, media buyers, and marketing teams to deliver integrated campaigns

• Identifying target audiences and analysing their media consumption habits

• Researching and recommending the most effective media platforms and advertising formats

• Preparing and presenting media plans, costings, and proposals to clients

• Managing multiple projects simultaneously for different clients and campaigns

• Building strong relationships with media owners, such as print publishers, broadcasters, and digital platforms

• Monitoring campaign performance and evaluating results to improve future planning

• Maintaining detailed campaign records and budget reports

Media Planners are key contributors to every stage of a campaign, from initial research and strategy to post-campaign analysis, ensuring clients get the best possible return on investment.

Skills and Attributes & Career Path

To succeed in a Media Planner job, you’ll need a strong mix of analytical thinking, commercial awareness, and creative problem-solving skills.

Essential skills include

• Excellent knowledge of media channels and communication platforms

• Strong analytical skills to interpret audience data and campaign results

• Creativity in developing effective media strategies

• Proficiency in using media planning and analytics tools (e.g. Nielsen, Comscore, Google Analytics)

• Excellent communication and presentation abilities

• Strong organisational and project management skills

• Ability to multitask and prioritise under pressure

• A collaborative mindset to work effectively with creative, media buying, and client teams

Media Planners also need to be confident communicators who can present strategies persuasively to clients and colleagues alike.

Education 

Most employers look for candidates with a degree or diploma in: Marketing, Advertising, Media Studies, Communications, or Business

Career Path

Gaining practical experience through internships or entry-level marketing positions, such as Media Assistant or Marketing Executive, can also be invaluable for building your skills and understanding the industry.

As you progress, you can advance into Senior Media Planner, Media Strategist, or Media Planning Manager roles. Many professionals also move into Media Buying, Account Management, or Marketing Director positions as they gain experience.

Why Choose a Career in Media Planning?

A career in Media Planning offers the perfect blend of creativity and strategy. It’s a fast-paced, dynamic field that rewards analytical thinking and innovation, with opportunities to work across industries such as retail, entertainment, technology, finance, and public services.

You’ll have the chance to work on high-profile advertising campaigns, collaborate with talented creative teams, and see your ideas come to life across major media platforms. With experience, you can move into leadership roles or specialise in areas such as digital strategy, programmatic advertising, or brand communications.

Browse our latest Media Planner jobs and start your next chapter in marketing and advertising today.