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Are you an Off-Trade Sales Manager with proven experience in the UK drinks industry, supermarkets and premium retail, ready to take full commercial ownership of a premium drinks brand? This is a standout opportunity for a commercially astute drinks professional to drive and accelerate UK off-trade growth for a rapidly scaling drinks business. You’ll apply your strategic vision and strong analytical capability to shape the future of a premium brand
operating firmly within the UK drinks market.
If you thrive on converting market data into expansive distribution and turning sales forecasts into compelling results across UK supermarkets and premium retail, then we want to hear from you. This is a permanent role, based in London.
What you will get in your new role
- We offer a highly competitive salary of approximately £50,000 - £65,000 GBP, commensurate with your drinks sector expertise and the significant impact you'll make.
- Take full ownership of accelerating UK off-trade growth, directly influencing our business trajectory.
- Thrive in a hands-on, high-performance environment where your autonomy and proven ability to deliver exceptional results are highly valued.
- You will hold direct responsibility for critical functions including sales forecasting, depletion tracking, and comprehensive performance analysis.
- This role demands a strong analytical mind, ideal for professionals who excel at transforming complex data into actionable insights and strategic victories.
- Seize the opportunity to play a pivotal role in scaling a fast-growing, premium drinks brand within the dynamic retail industry.
Responsibilities in your new role as UK Off-Trade Sales Manager (Drinks / FMCG)
As the UK Off-Trade Sales Manager, you will be instrumental in:
- Drive commercial and sales leadership, delivering significant growth across UK grocery, supermarket, and premium retail accounts through data-led decision-making
- Lead new business development, securing key distribution wins and supporting European off-trade expansion in line with business objectives.
- Own the management of supermarket promotions, ranging, pricing, and category initiatives, underpinned by detailed analysis of rate of sale, margin, and broader retail dynamics.
- Help with UK off-trade sales forecasting, working closely with the CEO on planning and using detailed Excel-based analysis by account SKU and channel.
- Maintain and manage accurate depletion and sales data, building robust Excel models, dashboards, and reports to translate complex datasets into clear commercial insights and actionable recommendations
- Collaborate closely with leadership to execute the wider commercial strategy, bringing a proactive, analytical mindset, strong accountability, and a results-driven work ethic.
Your personality, experience and qualifications
We are looking for candidates with proven UK off-trade experience within the drinks or FMCG industry, combined with exceptional data analysis and Excel skills. This role is ideal for a commercially minded professional who is highly comfortable working with large datasets and using data to drive decision-making.
You'll bring strong numerical ability and advanced Excel proficiency, with experience building detailed models, analysing sales and depletion data, and translating complex information into clear commercial insight. A genuine enthusiasm for spreadsheets, forecasting, and performance analysis is essential.
Alongside you analytical strengths, you'll have experience managing promotions, category initiatives, and retail negotiations, supported by a data-led understanding of rate of scale, margins, and overall performance.
You'll be highly organised, detailed-focused, and confident working in a fast-paced environment. Comfortable operating autonomously, you'll also collaborate closely with leadership, clearly communicating data-driven insights and recommendations.
Extensive experience working with major supermarkets, grocery, and premium retail accounts is required.
Why This Role is For You:
Motivated by building a fast-growing, premium brand. An opportunity to combine commercial sharpness, analytical firepower, and real-world retail execution.
Our Selection Process:
This role involves a 3-stage interview.
Apply now!
Please send us an up-to-date copy of your CV, by clicking the Apply button. This position is only available to applicants who have immediate Right to Work in the UK and you will be required to provide evidence of such upon request. Also required are up-to-date contact details for at least 2 references.
Stafffinders are operating as an Employment Agency for permanent positions and as an Employment Business for temporary positions.
London
£50k - 65k
Permanent
Full-Time
5541
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