Sales & Marketing Manager Jobs

Sales & Marketing Manager jobs do very little actual selling; he or she develops and implements the training programs and incentives that motivate salespeople or reps. Also, Sales & Marketing Manager jobs outlines department goals and may be responsible for designating specific territories for reps.

In smaller companies, Sales & Marketing Manager jobs creates promotional incentives (such as free merchandise with a certain purchase) geared toward the consumer.

In some situations, the Sales & Marketing Manager jobs may work with the research and development department, checking sales results against certain demographics.

In larger companies, Sales & Marketing Manager jobs may work closely with the marketing team to build name recognition or to promote special offers.

In both large and small companies, Sales & Marketing Manager jobs projects future sales based on information collected from his or her department and may assist with product research and development based on these findings.

Sales & Marketing Manager jobs duties include-

• Manage and motivate staff, recruit staff, train and develop staff, according to company policies and employment laws, and ensure relevant HR procedures are followed (appraisals, discipline, grievance, etc).
• Plan, forecast, report on sales, costs and business performance, according to company requirements.
• Plan and implement advertising and promotional strategy and activities.
• Manage cash and payment systems in accordance with company procedures and policies, at all times with staff and customer safety as the uppermost priority.
• Plan and implement shop merchandising, layout and customer traffic flow so as to maximise sales, customer satisfaction, appearance, image and ergonomics for customers.
• Manage selling and customer service activities and staff competence in these areas, so as to optimise and sustain sales performance, profitability and customer satisfaction.
• Manage costs and overheads, and all factors affecting the profitable performance of the shop.
• Liaise with external agencies and authorities as necessary (advertising, PR, recruitment, training, fire services, police, local council, health and safety inspectors, etc).
• Liaise with and utilise support from suppliers, merchandisers and other partners as required.
• Manage, maintain and report as necessary all merchandise and non-merchandise stock.
• Manage upkeep and condition of all equipment, fixtures and fabric of shop premises.
• Manage health and safety, security, and emergency systems, capabilities and staff and customer awareness, according to company policy and relevant law.
• Seek and continuously develop knowledge and information about competitor activity, pricing and tactics, and communicate this to relevant departments in the Company.
• Manage and maintain effectiveness of IT and other essential in-store systems.
• Attend meetings and contribute to company strategy and policy-making as required.
• Develop personal skills and capability through on-going training, as provided by the company or elsewhere subject to Company approval.

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