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PR Account Executive Jobs
In the world of Public Relations (PR), controlling key messages and disseminating through official company media sources will greatly enhance perception and awareness of a business.
As a Public Relations Account Executive, your main responsibility is manage and control the information exchanged between organisations, individuals and the general public. A successful PR executive will be able to positively influence public opinion and perception about their organisation, which could yield long term benefits for the organisation.
It's a fast moving and hugely varied career that can see you involved in many different industries and often PR Account Executives Jobs will start out in PR agencies and move into an in-house position or potentially join the media.
What does a PR Account Executive do?
A PR Executives workload and requirements will change daily, however, the average day to day tasks will consist of the following:
- Liaise with clients, media members and the marketing team to generate positive informative content
- Monitor current events across platforms such as social media, news articles and journals, seeking opportunities for content creation
- Manage and direct and coordinate activities such as events, meetings, educational programs, speaking engagements, and other forms of communication
- Construct press releases for the media
- Prepare for and manage potential PR crises' in the event of negative press surrounding the organisation
Skills and personal traits
PR Account Executives often work directly with the client and therefore strong interpersonal and communication skills are essential. Paramount to the PR executives skillset are an ability to script press releases, plan special events and prepare annual reports which places importance on strong literacy and organisational skills.
Salary and working environment
The average salary for PR executives ranges from £20,000-£24,000. This figure can rise with experience, with senior PR managers earning between £35,000-£45,000. PR executives can expect to work mainly within the office environment, however, some out of office work may be required around certain events. In terms of working hours, PR executives must be flexible in their approach to work, especially in times of PR crises' or specific promotional events.
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