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Within Digital PR, you can work with prestigious big brands across a wide range of industries and cover sectors from automotive and engineering to finance and banking. Agencies or client-side opportunities are equally present, but agencies tend to recruit ambitious, driven and talented Digital PR Managers to join Digital PR Team.
Digital PR Manager Responsibilities
Support the Digital PR lead on activities such as creating new business proposals, oversee media promotional activity, and proactively grow clients’ media horizons.
Plan and manage your own campaigns, including negotiation and budget management, and play a key role in presentations.
Work with account managers to deliver successful digital PR campaigns.
Develop an extensive network of publishers, editor and journalist contacts. Deep-dive into earned media (as opposed to paid for) Assist clients reach their SEO objectives through link building.
Forecast and achieve return on investment.
Report on campaign achievements and statistics.
Get heavily involved in content production to craft stories with media appeal into campaigns.
Integrate digital PR activities with SEO and Content Marketing strategies.
Though not a pre-requisite, coming from an agency background can deepen your experiences, although PR in any sector will put you at an advantage.